ATLANTA — Chevrolet is the platinum sponsor for the inaugural Modern Media Man (M3) Summit for men and dad bloggers to be held in Atlanta this weekend.
“Men and dad bloggers continue to show their influence online and this can’t be ignored by marketers,” said Chris Perry, U.S. vice president, Chevrolet Marketing. “The M3 Summit offers Chevrolet an opportunity to foster positive relationships and help bring added recognition to this emerging sector of social media.”
Organizers have arranged to bring together a full range of men’s social media practitioners; bloggers, podcasters, video bloggers, online TV and radio broadcasters, consumers and small business owners for the event.
“The Modern Media Man Summit was designed to bring big brands together with the increasing number of men and dad bloggers involved with social media,” said Debbie T. Lawrence, M3’s co-founder. “Bringing Chevrolet to M3 as a Platinum Sponsor far and away exceeds our expectations and we are honored this internationally recognized brand is so active in our upcoming event.”
With its sponsorship, Chevrolet is providing a limited number of vehicles that will be used by selected men and dads across the country to drive to the Atlanta venue. During the cross-country adventure, those using the cars will provide social media updates via such sites as Twitter, Facebook, their blogs, FourSquare and Whrrl as part of their participation.
Chevrolet will also support Cell Phones for Soldiers by collecting used cell phones at the summit. The first 100 donors will receive a preloaded 60-minute phone card. Cell Phones for Soldiers will recycle the phones, and use the proceeds to provide pre-paid calling cards and cell phones to troops serving in the U.S. Armed Forces.
Source: http://publish.media.gm.com/media/us/en/news/news_archive.brand_gm.html
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